Business as a FORCE FOR POSITIVE CHANGE: Meet The Founders Of Effekt Footwear
We believe that business can and will be a key driver for positive change in our society and environment. There is an emergent movement of conscious entrepreneurs and business leaders, who are committed to creating what we call „regenerative businesses“. We are excited to have one of these new-era organizations here on the podcast with us. Julia Culen is in conversation with Ben Smits and Manuela Achitz, an Australian-Austrian couple who have left the corporate world to create a business that is designed from scratch around the needs of people, planet, and society. Together they founded EFFEKT - FOOTWEAR, a company that turns rubbish into sneakers. In this conversation, Manuela and Ben talk about how they came up with the idea to make shoes out of rubbish, why the world needs more regenerative businesses, and how to build up a company that can do good and well at the same time.
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Learn more about Effekt Footwear here: https://www.effektfootwear.com/